U.S. toy sales surge 27%,Plush market surges 44% from 2020, Pokemon fastest growth
Release time:
2021-06-25
In the period from January to April 2021, toy sales in the United States increased by 27%, including Pokemon Pokemon, according to the NPD Group.
In the period January-April 2021, toy sales in the United States increased by 27%. According to the NPD Group, major properties including Pokemon Pokemon, Barbie, Star Wars Star Wars and LEGO Lego had a positive impact on the boom in toy sales in the United States in the first quarter.
Blue sea billion view network learned that NPD tracking 11 super categories (super category), 10 categories of the year-on-year growth rate reached double digits, the first four months of this year's sales increased by $1.5 billion.
NPD's data shows that the two-year compound annual growth rate of all super categories (super category) is positive. Compared with 2019, seven super categories (super category) have double-digit growth rates. The market is dominated by Outdoor and Sports Toys (outdoor and sports toys) products. Its sales once reached 0.324 billion US dollars and continue to be the largest super category with sales of 1.6 billion US dollars.
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