This kind of toys in the European and American markets may explode this year.


Release time:

2021-06-25

Outdoor and sports toys are the traditional evergreen summer category in Europe and the United States. Public data from the American Toy Association shows

Epidemic into a catalyst
 
Outdoor and sports toys are the traditional evergreen summer category in Europe and the United States. According to public data from the American Toy Association, summer outdoor and sports toys are the largest toy segment in the market, with total sales of $5.35 billion in 2020, an increase of 28.6 percent year-on-year. In the UK, Europe's largest toy market, the year-on-year growth of outdoor and sports toys in 2020 is also considerable, with an increase of 15%. At that time, after a three to five-month quarantine period in the early days of the new coronary pneumonia outbreak, the demand for local outdoor recreation ushered in a major outbreak in the summer due to travel restrictions. This year's situation is similar. Therefore, industry insiders expect that the market demand for outdoor and sports toys will remain strong this summer.
 
Health demand-driven
 
In fact, the epidemic is only a catalyst, and the fundamental demand driver is the pursuit of physical and mental health by parents and children. According to the World Health Organization (WHO), around 38.2 million children under the age of five were overweight or obese globally in 2019. The United States is a high incidence area. According to the Centers for Disease Control and Prevention (CDC), nearly 1/5 (19.3 percent) of American children are overweight or obese.
 
The epidemic has intensified the physical and mental health problems of children. Academic organizations PlayFirstUK highlighted that children's mental health has worsened during the pandemic, with feelings of loneliness and a reduced desire to learn.
 
Therefore, parents prefer to use the opportunity of summer to let their children put down electronic products and go outdoors, even if it is just for exercise in their own backyard.
 
 
 
▌ Full-category outbreak
 
What product trends will be there this year? Emerging with environmental protection as the selling point, nature as the theme of summer toys, such as wooden outdoor game suit; sports skills require higher outdoor sports products, such as skateboards, roller skating, stunt bikes, etc.; there are some previously higher unit price of trampoline class, with more affordable and safe products on the market, this year will also be further popular.
 
Different types of manufacturers also according to their own characteristics, to prepare for the summer outdoor and sports toys season. For example, a powerful traditional factory like MV Sports has perfected its category and achieved full coverage. However, rising stars like Wilton Bradley concentrate on a product line Xootz, making an issue of price to meet the needs of families with different budgets.

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