Cross-border e-commerce or become the main force of toy exports! How to layout?
Release time:
2021-06-25
Cross-border e-commerce is the focus of the current foreign trade field, whether it is the growing import and export data it brings, or the brush list exposed by the platform.
Cross-border e-commerce is the focus of the current foreign trade field. Whether it is the increasing import and export data brought by it, or the news of the platform such as brushing orders and closing stores, it is enough to attract attention and discussion. This issue of cross-border e-commerce topic is based on the analysis of the development history and current situation of cross-border e-commerce at home and abroad, and more importantly, it brings the direction of the integration of toys and cross-border e-commerce, as well as the country's support for cross-border e-commerce Policies etc.
Cross-border e-commerce or into a toy export channel
According to preliminary estimates by the General Administration of Customs, in the first quarter of this year, my country's cross-border e-commerce imports and exports were 419.5 billion yuan (RMB, the same below), a year-on-year increase of 46.5 percent, of which exports were 280.8 billion yuan, an increase of 69.3 percent; imports were 138.7 billion yuan, an increase of 15.1 percent. As a major toy export province, Guangdong's cross-border e-commerce toy exports in the first quarter increased by 9.5 year-on-year, accounting for 23.75 of total exports. Since last year's new coronary pneumonia epidemic seriously affected foreign trade imports and exports, cross-border e-commerce has been mentioned and concerned with increasing frequency, each time the General Administration of Customs reported data are in a growth trend. In particular, the proportion of cross-border e-commerce imports and exports in China's total foreign trade is still relatively low, which makes people firmly recognize the status of cross-border e-commerce as a new growth point of foreign trade import and export.
Cross-border e-commerce refers to an international business activity in which transactions are concluded through e-commerce platforms, electronic payment and settlement, and delivery of goods through cross-border e-commerce logistics and off-site warehousing. Cross-border e-commerce has developed in China for more than 20 years, gradually formed a perfect industrial chain, and is becoming an important channel for more and more enterprises to import and export. Among them is the export-oriented Chinese toy industry.
Listed play enterprise report card released: expected not as ideal
It's time for listed companies to distribute "transcripts" every year. As expected, in the face of the ever-changing new coronary pneumonia epidemic and the complex domestic and international economic environment, the production and operation of toy enterprises will inevitably suffer a huge impact and impact in the past year. The reporter sorted out the results of the five toy-based companies listed on the main board in 2020 and the first quarter of 2021, reviewed the gains and losses of the year, and explored new trends in the development of the industry in the coming year.
Summer toys overseas this year will welcome a good year
Summer, travel season. Because of the epidemic, people in Europe and the United States, who have been trapped indoors for more than half a year, are desperate for fresh air outside in summer. Therefore, the industry expects that Europe and the United States with the gradual control of the epidemic, this year's summer toys will usher in a good year.
Outdoor and sports toys are the traditional evergreen summer category in Europe and the United States. According to public data from the American Toy Association, summer outdoor and sports toys are the largest toy segment in the market, with total sales of $5.35 billion in 2020, an increase of 28.6 percent year-on-year. In the UK, Europe's largest toy market, the year-on-year growth of outdoor and sports toys in 2020 is also considerable, with an increase of 15%. At that time, after a three to five-month quarantine period in the early days of the new coronary pneumonia outbreak, the demand for local outdoor recreation ushered in a major outbreak in the summer due to travel restrictions. This year's situation is similar. Therefore, industry insiders expect that the market demand for outdoor and sports toys will remain strong this summer.
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