Exploration on the Marketing Model of Toys in Department Stores under Epidemic Environment
Release time:
2021-06-25
Nowadays, affected by the epidemic, residents' consumption is still restricted, and circulation enterprises, especially traditional department stores, still have more difficulties in operating.
Nowadays, affected by the epidemic, residents' consumption is still restricted, and circulation enterprises, especially traditional department stores, still have more difficulties in operating.
For the vast majority of consumers, now shopping malls, really just stay at home for too long, want to go out. A media recently collected more than 300 consumer data on the shopping experience through an online questionnaire. When asked what consumers want to consume when entering the store, 68.09 percent chose "catering". Eating food has become an item that consumers like and are willing to consume. Skin care, beauty and clothing were both 34.04 per cent, while home life was less, at 27.66 per cent. 55.32 percent of consumers prefer offline shopping because the experience "feels better".
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